12 May 2026
Why most companies are getting AI wrong
There's a third path between hype and fear — and it's surprisingly mundane. Here's where actual value tends to hide.
AI consulting — strategy, implementation, training
AI that actually moves your business forward.
Most companies are stuck between AI hype and AI fear. I help teams cut through both — shipping practical AI workflows, training the people who use them, and avoiding the expensive mistakes.
What I do
- 01
AI strategy
Where AI realistically fits in your business, what to prioritise, and what to ignore. Decision-grade clarity, not a deck.
- 02
Implementation
Building the workflows, integrations, and small internal tools that put AI to work where it earns its keep.
- 03
Training & enablement
Get your team confident with the tools they already have.
About
I help teams ship AI that earns its keep — not AI that demos well and dies in a drawer.
Years working with technical and non-technical teams, building software that people actually use. The job isn't to chase models — it's to find the boring, high-leverage spot where AI quietly removes a bottleneck.
More about meRecent writing
All postsGot an AI question that's been on the back-burner?
Book a free 30-minute call. No pitch, no homework — just an honest look at whether there's something worth doing.